PAY PER CLICK MARKETING
Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay thepublisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.
Not many companies are willing to turn PPC into fundamental due to over competitive keywords and pricing, ends up marketing budget are spent on else where with not much measureable performance.
At IsaacFounder, our holistic approach in PPC is to lower down customer acquisition cost.
In PPC, Customer Acquisition Cost = total amount spend on PPC to get one client.
LET’S TAKE A VIEW ON HOW WE OPTIMIZE OUR CLIENT’S PAID CAMPAIGN
Pretend that Rudy owns a tee printing company and he’s looking to gain more sales from the internet.
The cost of one keyword , “buy tee shirt” lets assume is RM1.00 , which means Rudy have to pay RM1.00 for one click. Tracking through analytics, Rudy gets about 2 clients upon spending RM 100 for this keyword.
Which literally means Rudy’s customer acquisition is RM100/2 = RM50
HOWEVER OUR APPROACHIS TO LOWER DOWN THE COST BY IMPROVING:
1.) CONVERSION RATE
2.) COST PER CLICK
Now Rudy’s campaign are well optimized for high quality score and redirect PPC traffics to a beautiful landing page with strong call to actions, instead of RM1 per click it went down to RM0.50 and conversion rate of 3%,
Rudy’s customer acquisition cost now is RM50/3 = RM16.
It’s really important to optimize this process because in the end of the day, business is about gaining more profit.
Below is the diagram for our PPC procedure.
Marketing facts. Content marketing is the future. Read our approach in content marketing.
WHY CHOOSE ISAAC FOUNDER ?
The fact that turning Pay per click campaign into a successful customer acquisition channel requires someone who are willing to spend time to craft out the strategy , establishing unique business “touchpoint” , optimize for conversion rate as well as lowering cost per click.
At Isaacfounder, with years of experience we combined our team’s expertise in search behavior, user experience and tons of web conversion experiment to ensure our client gets the ROI. As a search performance consultant, we always take a holistic approach to ensure that businesses are able to capture potential leads and further strategy to convert them.